5 top tips when using colour in content creation

National Colour Day was on Friday and it focused on the importance of colour.

We wanted to look into the importance of colour and the way we use it within eLearning.

Our team are always there to lend a hand with your project but, there’s some steps that can be taken prior or with guidance from us, that will guarantee the right colours are used throughout.

The design experts within our team have collected their knowledge together to share five of their top tips when it comes to using colour in eLearning…

Think about your company brand colour or colours

It could be that your company already has brand colours that you work within which would be easily transferrable to any content you’re creating. Especially if you’re creating content for pitching purposes, having strong and consistent brand colours will provide memorability and allow it to stand out from the rest.

One of the most recognised features when it comes to branding is colour. If you want them to remember then this is the way to do it! Our team know exactly how to design and brand a company well using colour therefore, if you have specific colours you use share them with us!

Know the mood you’re trying to achieve

What mood or feeling are you trying to convey with your content?

Whatever the answer is the aim is to work alongside our team to ensure the colours used fit the purpose of what you want to do and prevent promotion of a mood that go against that.

For example, if you’re creating an eLearning course for a dry topic, try to make it fun and engaging for the learner. Use bright colours!

Don’t go overboard

Less is more!

Stick to using two or three colours at most, anymore and it could look too lively or frantic. Lots of colour can also seem elementary to some audiences.

It could distract from the content that is being shown and in turn restrict how much information is retained by the learner. Remember that you need to engage the learner but, not overcrowd.

Choose legibility over aesthetics

Warmer tones tend to help with readability!

If these tones fit the content, you’re building then it might be good using them as it helps with any contrast issues, especially if using a white background.

You may have a colour you love to use but, taking expert advice and prioritising legibility is normally the better option. Readability can’t be sacrificed so, keep that in mind.

Consider colour symbolisms

Different colours have different meanings.

There are two things to consider when deciding colour for your content creation:

1.   What message are you wanting to symbolise?

2.   What colours might have emotional reference to your audience?

When it comes to the message you’re wanting to give out, do some research into whether there’s a colour that symbolises your message.

For example, if you’re trying to be positive and engaging then using the colour yellow could help with that.

Also, know your target audience because if there’s a colour that has emotional relevance to them then it could add meaning to the content.

Want to learn more about what we can do for you? Contact us today!

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