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Our branding agency creates verbal and visual identities for companies that want to stand out and turn heads. Every brand we build starts with its own story: who you are, why you do what you do and what makes you worth choosing. We then turn that story into a name, a look and a voice that feel unmistakably yours.

Most people decide how they feel about a business before they’ve read a single word. That’s why branding matters so much. Done well, it’s what sets you apart from competitors, gives people a reason to trust you and turns your brand into something that brings in real, profitable work.

Your logo, your colours, the tone of your website and the way your team describes what you do all shape that first impression. Our job is to bring them together into a brand that knows who it’s for, is easy to recognise and helps you win more of the right work.

Brand Strategy Agency

A good-looking logo can’t fix a brand that doesn’t know what it stands for. That’s why our projects start with strategy, not sketches.

As a brand strategy agency, we spend time getting under the skin of your business. Who are your best customers? What do they think of you right now? What are your competitors saying, and where’s the gap nobody is filling? From there, we shape your positioning, values, messaging and the personality that ties it all together.

What you get is a clear, practical strategy your team will actually use. It gives every design decision a reason behind it, and makes everyday jobs like writing your website, briefing a photographer or launching a new service much easier.

Our brand strategy work covers:

  • Audience and competitor research
  • Brand positioning and proposition
  • Values, personality and tone of voice
  • Key messages for your website, sales and marketing

Our Brand Design Process

01 Discovery

Before any design starts, we get aligned on your goals. That could be a discovery call, a short questionnaire you fill in in your own time, or a collaborative workshop. Whatever works best for you.

02 Planning

We set out everything in a Statement of Works: what’s included, what you’ll receive and when. Nothing starts until you’re happy with it, so there are no surprises later on.

03 Design

This is where your brand takes shape. We present the work along with the thinking behind it, and you have the chance to give feedback at each review stage.

04 Delivery

Final files, guidelines and assets are handed over, ready to use. If you’d like support rolling the brand out, we can help with that too.

Brand Identity Design Agency

Once we know what your brand needs to say, we design how it looks. Good brand identity design is about more than taste. It’s about building something people recognise in a second and remember the next time they need you. As a brand identity design agency, we create complete visual systems rather than a standalone logo, so everything you put out feels like it comes from the same place.

Logo design and branding

Your logo is often the first thing people remember, so it has to work hard. We design logos that stay sharp on a phone screen, a shop sign or the side of a van, then build the rest of your logo design and branding around it: colour palette, typography, imagery style, icons and graphic elements.

Corporate brand identity design

For larger organisations, the real challenge is consistency. Our corporate brand identity design work is built for multiple teams, sites and suppliers, with clear rules that keep your brand looking the same in a sales deck, an annual report or on an exhibition stand.

Brand guidelines and roll-out

Every identity comes with practical brand guidelines covering logo use, colours, fonts and layouts. And because our Studio also handles print, website design, social content and motion design, we can roll your new brand out across everything you need, without you having to brief three different suppliers.

Let’s get going on your next project

Want to start your next learning project? Ready to take your brand to the next level? Or maybe you’re unsure. Either way, our door is always open. Get in touch and let’s start the conversation.

Brand strategy agency FAQ

What does a branding agency do?

A branding agency helps businesses define who they are and how they want to be seen, then turns that into a visual identity and messaging that works everywhere. At Olano, that means strategy, logo design, brand guidelines and the materials you need to launch, from print to website and motion.

What’s the difference between a logo and a brand?

Your logo is one part of your brand. Your brand is the whole impression people have of your business, shaped by your visuals, your tone of voice, your service and your reputation. A strong logo helps, but it works best as part of a joined-up identity.

Can you refresh our existing brand rather than starting again?

Absolutely. Not every business needs a full rebrand. Sometimes a tidy-up of your logo, colours and guidelines is enough to make your brand feel current again. We’ll give you an honest view on what will make the biggest difference.

How long does a branding project take?

Timings depend on the scope of the work. As a guide, we can pull together a light-touch brand with business essentials in as little as 1 week. Fully fledged brand projects can take 2–4 weeks but are always worth the wait. We’ll agree a timeline with you during planning and keep you updated throughout.

How much does a branding project cost?

It depends on what you need. As a guide, a light-touch package covering your logo, colour palette, typography direction, social media assets, brand guidelines and a roll-out strategy is usually in the region of £1,200–£2,500. A full brand strategy and identity is a bigger project. After our discovery stage, we’ll send you a Statement of Works setting everything out clearly, so you know exactly what you’re getting before anything starts.