Team Action Management (TAM)
Rapid Change for Real Results
Services
Branding
Creative
Overview
Team Action Management (TAM) is a robust, efficient, and rapid change delivery framework for Organisational Leaders at management level. Used to drive profits, new business models, performance, and productivity, and is deployed within a 2–3-month period for instant results
Working alongside Philip Webb and Kate Hill Consulting to create a modern brand for a change management program with a long lasting legacy.
The task
TAM has been delivered over the last thirty years to many household names such as Kier, Arvato Government Services, WH Smith, Roche Products, Kalamazoo, Tetleys, Cadburys Schweppes, PSA, Scottish Health and many others.
All this meant that we needed to craft an identity that instilled confidence and trust. With an incredible legacy and successes for decades we needed to modernise the program.
The outcome
The team developed a strong logomark to invoke speed, change, direction and to be instantly recognisable as a TAM seal of approval to any organisation to have undergone the Team Action Management program.
With the aim being modernisation but retaining a professional feel we struck a balance of a vibrant blue colour palette for digital platforms, along with a strong navy blue for print and professional comms.
Let’s get going on your next project
Want to start your next learning project? Ready to take your brand to the next level? Or maybe you’re unsure. Either way, our door is always open. Get in touch and let’s start the conversation.