RK876
WeRumTings
Services
Label Design
Social Creative
Overview
RumKeg876 is a small local business specialising in rum and authentic Caribbean-style cocktails in one of Sheffield’s most popular locations.
Award winning Mixologist and Bar Owner, Junior Lewis needed a label design for his new signature rum – RK876. With plans for two rum releases; a 20CL perfect for gifting, then a 70CL to be enjoyed over time.
All photography by the very talented Astrid.
The task
The aim of this project was to create a set of label designs that felt like RumKeg, but without cliché uses of Jamaican culture.
We wanted to bottles to reflect the bar that Junior has worked so hard to build up. We knew the bottles would be sold in the Abbeydale Road location but also out on the road on stalls and at events like the Sheffield Cocktail Festival.
The outcome
We embraced the RumKeg colour palette and included Junior’s signature on the 20CL bottle, as this would be a limited run. It was perfecting for gifting, but also could be enjoyed at the bar with free soft drinks. The second design would become their flagship label, consistently sold at the bar and on the road for events.
As a pair they compliment each other well, two distinctly different flavoured rums with a matching visual vibe.
Let’s get going on your next project
Want to start your next learning project? Ready to take your brand to the next level? Or maybe you’re unsure. Either way, our door is always open. Get in touch and let’s start the conversation.