Passion to Progress
Progress Loves Speed
Services
Branding
Creative
Motion
Social Creative
Strategy
Overview
Passion to Progress is more than just a program, it’s a transformative lifestyle. Their goal is to make health and fitness accessible to all, ensuring that you stay motivated, disciplined, and inspired to create long-term habits.
We worked with Fitness & Lifestyle Coach Joe Patterson to help carefully craft a brand that he can be proud. Developing a mark that will become recognisable within the Sheffield region for years to come.
From apparel to signage, we created everything he would need to keep the momentum going for 2026 and beyond.
The task
Passion To Progress was already experiencing incredible growth and expanding its reach within Sheffield.
We needed to ensure the brand identity that was associated with Joe and his team matched their ethos and values.
With the aim to get Sheffield moving and Passion To Progress becoming the go-to place for self betterment, it was important to craft an identity which reflected their ambitions.
The outcome
After rounds of sketching we created a “P” wordmark which encompassed an arrow head to help invoke; movement, progress, direction.
Pairing this with an off-black and vibrant blue colour palette to help really set it apart. It perfectly aligns with Joe and his bright personality.
Client Testimonial
Joe Patterson
“Working with Olano has been a wonderful experience. It really helped that the team were able to understand my vision and help to make it a reality.”
Let’s get going on your next project
Want to start your next learning project? Ready to take your brand to the next level? Or maybe you’re unsure. Either way, our door is always open. Get in touch and let’s start the conversation.