53° Norse
Redefining Fine Dining
Services
Branding
Social Creative
Website
Strategy
Overview
Discover 53° Norse, a unique fusion of Scandinavian culinary traditions and Asian flavours in the heart of Kelham Island, Sheffield.
We partnered with the team to rebrand and a relaunch their place within the Sheffield restaurant scene. With a bold new identity to reflect the vision for the restaurant, along with a short campaign to tell their story. We helped them look good, get customers in and make some great f*cking food.
Our ongoing partnership with this team will ensure they continue to grow, here’s some incredible stats from the 30 day launch period;
The task
We wanted to get people in the doors and help the Norse team get out the dip they were in.
The atmosphere is good, the food is great and the people are the best. So we needed a brand to reflect that.
Knowing we also needed to help relaunch their brand and get them setup online to make it a frictionless experience for people – it needed to be special.
The outcome
Developing a brand that wanted to be Nordic by nature, with a street/brutalist twist was no easy feat. It took lots of sketches and iterations to create something uniquely Norse.
The primary brand element was to create a brand hero inspired by the well-known Acid Smiley. It needed to feel like it carried the same energy, but to be Norse in nature.
We wanted to ensure the new website reflected the unique feel of the restaurant, with consistent colours and styling throughout.
Client Testimonial
Ashley Bagshaw – Director/Executive Chef
“Now that is f*cking sexy”
Let’s get going on your next project
Want to start your next learning project? Ready to take your brand to the next level? Or maybe you’re unsure. Either way, our door is always open. Get in touch and let’s start the conversation.