Global Communications
Excitement created ahead of new initiative launch
Services
Explainer Videos
Character Animation
Overview
A multi-sector powerhouse, our partners were looking to launch a new digital skills initiative across their entire global organisation. To provide valuable insight into key digital topics and empower teams to leverage technology effectively within their roles, an engagement-first approach was needed to connect with their audience.
An injection of life
Built on the foundation of hard work and strong commitment, the business has grown profoundly and built a hugely diverse global workforce. Made up of various roles, responsibilities and seniority levels, they needed a key message that delivered consistency across all functions and sectors.
Prior to launching, content struggled to balance engagement with delivering a key message. An injection of life was needed to highlight the impact of digital skills while generating excitement ahead of the launch, encapsulating our audience to drive participation in the learning initiative.
The buzz of excitement
In our quest to craft a compelling visual narrative that highlighted the transformative power of digital learning, key digital topics were defined in partnership with our SMEs (subject matter experts).
Designed to grab attention, motion graphics and characters were used for maximum learner engagement. Short video content featuring key senior leaders throughout the organisation were included to help resonate with the audience on a personal level too.
This resulted in a 2:00-minute bundle of energy in the form of an animated explainer video. Delivered with pure engagement, the key message informed our audience while creating a much-needed buzz of excitement ahead of launching the initiative.
Client Testimonial
Stakeholder Engagement and Communications Manager
“WOW! Grace and I are blown away with the video, you’ve absolutely nailed the energy, look and feel we were aiming for! This is FANTASTIC! Thank you again so much for your work on this.”
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